Deadwax co.
Activism & Interference
Category: Brand Identity, Layout
Process: Book Binding, Analogue glitching
Deadwax co.  is a form of tongue in cheek activism created in response to the deterioration of the music consumption experience in the digital age. The Deadwax co. brand acts as an umbrella for several different projects that acknowledge the deterioration of selected elements of the music listening experience caused by technological remediation, from vinyl through to the current trend of online streaming. 

The branding is designed to be dynamic (each time you see it it is slightly different) to represent each consumer's unique listening habits and experience.